About us

NOVACAINE is the brainchild of Jarvae, Creative Director and Fashion Stylist to Celebrities. This high quality fashion is a fresh and new brand with heavy influence from the westside of Atlanta, GA, to which Jarvae says growing up in the south plays a major part in its flair. Novacaine is an Atlanta based brand which represents the struggles of society we’ve become numb to through creative expression. These designs  are geared towards a art street  culture. The collection are available exclusively online and select stores. Top quality material manufactured in Japan and the US ensure that each cotton tee, 100% denim piece, and signature fleece hoodie brand is produced with care and precision. Novacaine’s c/o Jarvae hopes the brand leaves a legacy of resilience. No matter what you are up against in the world, you can always alter your reality with creativity.